All Realtors are governed by the legal concept of "agency". An agent is legally
obligated to look after the best interests of the person he or she is working for. That
person must be loyal to that person. A Realtor may be your agent- if you have clearly
established an agency relationship with that Realtor. But often, you may assume such an
obligation exists when it does not. Realtors believe it is important that the people they
work with understand when an agency relationship exists and when it does not and to
understand what it means.
The Agency Relationship
#1 Vendor's Agent. When a real estate company is a"vendor's agent", it must do what is best for the vendor of a property. A vendor's agent must tell the vendor anything known about a purchaser. For instance, if a vendor's agent knows a purchaser is willing to offer more for a property, that information must be shared with the vendor. Confidences a vendor shares with a vendor's agent must be kept confidential. A purchaser can expect fair service and disclosure of pertinent information about a property. Nothing will be misrepresented about a property. All questions will be answered honestly.
#2 Purchaser's Agent. A real estate company acting as a "purchaser's agent" must do what is best for the purchaser. A written contract establishes purchaser agency. It also explains services the Realtor will provide, spells out who pays and specifies what obligations the purchaser may have. Typically, purchasers will be obliged to work exclusively with that Realtor for a period of time. A Realtor working for a purchaser will keep information about the purchaser confidential from the vendor.
#3 Dual Agent. Occasionally a real estate company will be the agent of both the purchaser and vendor. Under this "dual agency" arrangement, the Realtor must do what is best for both the vendor and purchaser. No information will be confidential. A Realtor can be a dual agent only if the purchaser and vendor agree in writing.
Who Pays? Usually, the Realtor will be paid from the proceeds of the sale. The listing agreement states the Realtor's fee.
When more than one Realtor is involved. Often, a purchaser will work with one Realtor and a vendor will work with another. It may appear that the Realtor working with the purchaser is working for that purchaser, in an agency relationship. That is not necessarily the case. The Realtor working with a purchaser may be a "sub agent" of the vendor. In this case, the Realtor is actually a vendor's agent. While a vendor's agent can provide many valuable services to a purchaser, he or she must do what is best for the vendor. If a written contract exists with a purchaser, a Realtor can be a purchaser's agent. Purchasers and vendors will always be told - in writing - who a Realtor is working for.
for internet marketing web site design, development, promotion and maintenance.
